the gift of marketing

A couple weeks ago, I trudged through snow to the office in the morning and discovered a journalist for a national news service had left a message for me to return his call.  Of course I did so promptly.  Within 2 hours, he and his cameraman presented themselves at my office wanting to interview me on issues respecting access enforcement and father's parenting rights.  Fully aware of the marketing potential (which is very important to private bar counsel), I cooperated (and carefully worded my phrases knowing they would be edited anyway and designed my replies with the intent of making them gender-neutral).  I had been told it would be on the news that evening.  It wasn't so I stopped thinking about it and went on my merry way.

Today I reached the office to discover an email from my dh that someone had heard the interview on the local segment of the national service's radio show at 7:40 a.m. ( ~ prime time for those preparing or commuting to work).  The journalist left a voice message yesterday alerting me that the interview would be on the news at 6 p.m. last evening and web-based archives as well as today on the morning show (and available on podcast and possibly also in archives).

I'm aware that it is asserted that there is no such thing as "bad publicity".  It will be intriguing to observe the effects of this gift of marketing.

And what is so absolutely amazing about it is that the journalist didn't know me personally.  It was completely random that I was chosen for the interview aside from the fact that he did a search on the internet and then read my biography, likely on my firm's website.

It was all about luck.